Syed Abdul Basit
A seasoned telecom professional and marketer by passion with an entrepreneurial instinct having 7 years experience in telecommunication industry. He has developed his business acumen and technical expertise at different roles in MNCs like Microsoft, Nokia, Alcatel Lucent, and Unified Communications Holding Limited. He has diverse and proven track record in Mobile Apps Sourcing & Content Marketing, Product Development, Marketing & Service Management of Mobile VAS, RF Optimization of GSM networks, and involved in the Designing of Military Telephone Exchange.
He has experience in managing product life cycle, implement different charging and subscription models to increase VAS revenue, design marketing plan and execute BTL/ATL promotions to retain & acquire subscribers, lead generation to grow business, and business process improvement in the entire value chain. He has been awarded as a Product Champion for Nokia Life, an SMS based subscription information service designed for emerging markets which offers a wide range of information services covering healthcare, education, religion, agriculture, and entertainment.
He was the key player in launching 3 innovative VAS projects for Ufone Pakistan, i.e. BGM Live Cricket Commentary, Call Completion, and Notify Me.
He has innovative & proactive working style, visionary & thinks out-of-the box, and has good leadership skills. His unique value propositions are perseverance, honesty, and good workplace ethics. Recently, his interview on “Cellular Industry Outlook in Pakistan and Opportunities for Start-ups” has been published in CommuniCat 2012, a telecom magazine issued by NED University of Engineering & Technology. He has actively participated as a Guest Speaker in several seminars held at various universities on topics like Entrepreneurial Mind-set, Location Based Services, Future of Mobile VAS, RF Planning & Optimization, Proactive Attitude, Level 5 Leadership, Personal Branding, Career Counselling and many more.