Todd Oliver

San Jose, California, US

Proven Sales Leader, Process Implementator
Todd's Skills
Business Development
Product Management
Public Relations
User Experience

Age Group


About Todd

* Extensive knowledge of Sales, Marketing, Lead-Gen, Advertising, and Recruitment
* Expert problem solver through high level DDDM (data driven decision making)
* Extensive management of sales teams across the United States
* Successful track record of delivering 100%+ results with sales teams from several industries

Specialties: Improving immediate net profit of sales personnel, analysis of emerging sales verticals, shrinking the sales cycle, marketing automation (Act-on), Salesforce CRM, budgeting, removing bottlenecks, closing high visibility key accounts, recruitment / hiring (outside and inside sales), career development of sales personnel, training, branding and identity, and just being the individual who gets the job done.


You only live once. If you do it right, once is enough. - Mae West

Work Experience

VP, Licensing Operations and Analytics


February 2016 - Today

Responsible for delivering innovation through the development and execution of a road map for operational analytics and reporting (including continuous improvement opportunities, operational data visualization, customer profiling and predictive modeling) that will further the transformation of the ASCAP Licensing Department.

VP, Sales Operations


April 2015 - January 2016

Responsible for the sales operations of all regions which comprise the General Licensing department of ASCAP. *Oversaw 10 managers/100 salespersons who close over 10,000 new accounts yearly *Hired over 40 individual contributors among sales, prospecting roles *97% year over year retention of tenured salespersons *Year over year over year improvement of net profitability of sales personnel *Year of year new business volume increase of +9% *Decreased yearly outside sales expenses to all time low (as of Q3 YR 2016) *Successful selling to and management of Fortune 500 portfolios *Expanding metrics to assess, drive stronger results in verticals with greater lifetime value (LTV) *Give classes to specifically outlay new strategies re: diminishing rate of return (working smarter) *Built prospecting team from scratch which has generated over 30,000 leads w/ +20% conversion rate

Senior Director, Licensing (West Region)


March 2014 - March 2015

Project Manager


April 2013 - March 2014

*Oversaw a 7 person team throughout 7 states *Established new daily standards for inside and outside sales *Reassessed territories and reassigned personnel accordingly *Drove year over year improvement of net profit by 29% *94% retention rate throughout lifecycle of project *Began development and implementation of a dynamic sales initiative through email campaigns (marketing automation) *Hired a two person prospecting team, ran statewide surveys of Oregon and Washington to develop baselines and expectations for future nation wide prospecting initiatives - generated over 2,000 prospects with 23% conversion rate

Area Licensing Manager - Team Leader


May 2010 - March 2013

*Oversaw a two person sales team in San Francisco Bay Area sales territory *Top 3 outside B2B closer of business, 147% of goal *Extensive contract negotiation and settlement of complex legal/licensing matters *Nationally recognized sales team with top 5 revenue, lowest cost, highest net profitability out of 24 sales teams *#1 nationally for in person negotiations, over 1,000 customer visits first six months of employment *Lowest expenses in country - highest net profitability *Award - National "Rookie of the year" - 2010 *Award - National- "Effort and Attitude" -2011

Consultant / VP of Sales


February 2008 - July 2009

Manager, Recruitment and Sales

RE/MAX Today

November 2007 - May 2009

Director, Marketing & Career Development

Century 21 El Camino

April 2005 - November 2007


Notre Dame de Namur University


2006 - 2009

College of Notre Dame

BS, Business Administration

1999 - 2001

Purdue University

Small Business Management Major

1997 - 1999