I’m a marketing strategist and builder of brands. My passions include developing and executing marketing plans, launching brands and products, mapping out and developing copy for marketing assets, online marketing, and even helping companies raise money to grow their businesses.
I have had the pleasure of working with companies of all sizes, from aspiring brands to well-recognized names such as High Liner Foods, Just Energy Group, E.D. Smith, Jackson-Triggs, West 49 Inc. and Tim Hortons.
Based and living in the Toronto area. Born and raised in Nova Scotia. Happy to work with exciting companies anywhere.
Marketing Strategist and Builder of Brands
November 2011 - Today
I provide a range of strategic marketing and corporate communications services – including developing and executing marketing plans, launching brands and products, digital strategy and online marketing, presentation development, and even helping companies raise money to grow their businesses.
Director, Investor Relations
July 2010 - January 2012
Managed a start-up investor relations practice focused on China-based businesses. Provided a full range of shareholder communications and investor outreach services.
Senior Account Executive
September 2005 - July 2010
Developed and implemented strategic investor relations programs for public issuers in the consumer products, retail, cleantech, renewable energy, industrial and financial industries. Launched Equicom’s social media presence and introduced social media for investor relations service offering.
Business Development Bank of Canada
April 2004 - September 2005
Commercial lending for growing, small and medium-sized businesses. Financing for machinery and equipment, real estate, restructurings, working capital and start-ups.
Saint Mary's University
1999 - 2001