Tristan Denyer

San Francisco, California, US

Senior UX Designer at Westfield Retail Services
Tristan's Skills
Design
Product Management
Marketing
Technical
Operations
Management
User Experience
Strategy
Background

About Tristan

I'm a UX, UI and product designer that is as eager working through the smallest iterations as I am taking on big, healthy challenges in product and design. I value collaborative environments, and the humility and learning that can come from user research, usability testing and customer feedback. I am most enthusiastic when working on products and features that add value to people's lives.

I bring over 6 years of experience with interaction design and information architecture, including 5 years of prototyping, usability testing and optimization, and 3 years of qualitative user research. I consider myself fortunate to have worked with a diverse group of talented designers and stakeholders in settings ranging from brand new 3-person startups, to design agencies and even companies at the top of the Fortune 500 list.

Work Experience

Senior UX Designer

Liftopia, Inc.

March 2015 - January 2017

• Conducted user and partner research (interviews, usability testing, surveys) with hundreds of users, customers and partners to inform design decisions. • Set up a reusable, responsive component library that resulted in being able to redesign an existing 29-page ecommerce site in less than 4-weeks. • Applying same library to new admin portal reduced design time by 90%, and significantly sped up development. • Created an intentions framework expanding upon our six personas in detail, helping compare site’s ability to satisfy those intentions. • Built over a dozen prototypes (HTML, InVision) for workflow and usability testing. » Skills used: UX, UI, IxD, IA, Prototyping, User Research, Usability Testing, A/B Testing, Living Style Guide, Lean UX

Lead UX Designer

DwellAware

December 2013 - February 2015

• Conducted user research (interviews, usability testing, UserTesting.com) with over 60 individuals to inform design decisions. • Took new 6-page real estate web app from pitch deck through dozens of iterations and into production in less than 6 months. • Built prototypes (HTML, Proto.io, paper) for workflow and usability testing. • Set up A/B tests to test hypotheses of workflows and features. • Collaborated with a very small, cross-functional team (4-11 employees). » Skills used: UX, UI, IxD, IA, Testing & QA, Prototyping, User Research, Usability Testing, A/B Testing, Lean Startup » employee #2 of the Founding Team

UX Designer, Product Manager

RealGravity

December 2012 - December 2013

Conducted user research (non-directed interviews, B2B ethnographic) to inform design decisions. • Designed the user experience for an HTML5 video player used to display millions of daily video views and ad units (pre-, mid-, post-roll). • Designed adaptive player end state, collaborating closely with data scientist to create algorithms for its relevant video suggestions. • Visualized and mapped out engineering and data stack, greatly improving onboarding time of engineers and contractors. • Learned the acronym-laden world of interactive advertising and online video syndication, to include: VAST, VPAID, CPC, CPM, JSON, APIs, BVI, and more. » Skills used: UX, UI, IxD, IA, Testing & QA, User Research, Prototyping, Functional Testing, Agile, Kanban

Senior UX Designer

Westfield Retail Services (formerly Westfield Labs)

January 2017 - Today

Education

Southern Illinois University of Edwardsville

Bachelor's Media Advertising

2005 - 2008