Roy Wallen, Adviser

User Experience, Strategy, Marketing, Business Development

Boston, Massachusetts, US

Roy is looking to advise a startup

About Roy

Adviser experience

Engaged in advising 10 businesses over 3 years

Relevant industries

Biotechnology Healthcare Health, Fitness and Wellness

Expertise

User Experience Strategy Marketing Business Development

Key accomplishments

- Created new segments in critical care medicine that added to an existing business; revenue expansion from $279M to $352M annually over 5 years.
- Developed and implemented a 5-year strategic plan and product roadmap; development times dropped from 18 to 12 months between product releases.
- Established an advisory group of KOLs that resulted in increased penetration of products in critical care medine.

Background

About Roy

Roy Wallen has served in leadership roles for new product initiatives in medical technology companies ranging from pre-revenue start-up to multi-billion, global concerns. With an undergraduate degree in electrical engineering and a biomedical focus, as well as graduate studies in biomedical engineering and business, Roy has spent his career managing existing businesses for sustainable profits and bringing new technologies out of the laboratory and into clinical use. In addition to successful launches in the United States, Roy spent approximately 8 years in Europe where he investigated new technologies and launched several new products for a large, global company; established a European presence for a start-up company seeking its initial public offering; and supported, built, and maintained sales and distribution channels. Since repatriating to the United States, Roy has maintained his fluency in German. He has also overseen the successful launch of products in Japan through distribution partners by establishing the import, regulatory safety, and reimbursement elements needed for successful commercialization. Roy now leads Directional Healthcare Advisors, an advisory services firm focused on supporting emerging technologies in medical technology marketing and management.

Work Experience

CEO

Directional Healthcare Advisors, LLC

November 2013 - January 0

Marketing and Business Executive – Medical Devices | Diagnostics | Therapeutics – Marketing leader and business line manager with a proven track record in healthcare technologies. Extensive experience and skills in business line P&L management, business development, marketing, and product development with a passion for meeting customer needs. Expertise in global management of complex devices, systems, and services for both B2C and B2B clients. Strong organizational, team-building, and strategic skills with a focus on bringing new products from concept to clinical practice for profitable growth.

Education

Stanford Graduate School of Business

Not Completed

- 1995

Certification

Leadership Coach