With a decade experience in digital media, bringing a proven knowledge of Creative Strategy, Art Direction, Marketing, Vision, Communication, and Management with an emphasis on traditional and social media and usability for global brands.
Uygar has worked for 14 years of strong, hands on lead roles as a Marketing Manager and Creative Director who has run creative teams and managed brand communications and marketing campaigns for international brands. His experience in established technology and start up environments in all types of Marketing, Advertising, Mobile App/Games, Branding, TV Production along with a traditional background.Expert in Creative Direction, Marketing, Leading, Idea Development, Social Media and Strategy for large campaigns in Turkey, Vietnam, Singapore, Thailand and China. Ability to motivate and give inspiration to creative team to deliver highest quality creative work. He is an experienced team leader and manager, inspiring creative and production teams to work efficiently and effectively towards creative goals.
Marketing Strategy, Planning & Execution
•6 years online/digital marketing experience in multinational companies, with IT/Internet/e-Commerce industry, B2B/B2C marketing background.
•Good knowledge of customer relationship and lifecycle management, such as customer segmentation and propensity modeling.
•Good marketing analytical skills. Track, review and analyze campaigns metrics through marketing analytical tools, such as Omniture, Webtrends, Google Analytics, Mediaplex, etc.
•Excellent marketing budget and agency management.
Management and Leadership
Extensive experience managing large teams of diverse personalities in deadline driven environments, establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.