Senior B2B and B2C Marketing professional with more than 20 years’ international experience in running European marketing strategies and operations in e-business and online media
• Comprehensive background across the full marketing mix, incl. strategy, budgeting & planning; business analysis; strategic positioning; brand building; multi/cross channel traffic and client acquisition, retention and optimisation; e-commerce; marketing automation, demand generation and conversion funnel optimisation.
• Expertise in TTL tactics; digital marketing; SEM/SEO/SEA; DM/eDM (lifecycle and loyalty); CRM; BT & RTB display; programmatic; affiliates; cross canal communications (online, offline, mobile), social media, mobile, content marketing and PR.
• Strong knowledge of cultural differences & business practices around EU.
• Strong written and verbal communication skills; confident in company spokesperson role.
• Natural leader and team builder, able to energise and develop successful international marketing teams
• Social media influencer (more than 1300 followers on Twitter)
• Creative, strategic, innovative, resourceful and excellent relationship builder at all levels.
• Ability to work in both large and smaller size organisations
• Bi-lingual French/English.
Head Of Marketing
January 2013 - April 2016
Definition and roll out of marketing and communications strategies: - Management of an assistant - Creation of new branding guidelines: Website redesign (ongoing), emailing template creation, new presentations - Creation of new communication and sales tools - Social strategies and community management - Events and trade show organisation - Suppliers and partners negotiations - Media planning and media buying (online, print and TV) - Communications campaigns brief and artistic direction - Press releases drafting and public relations - Lead generation - ROI focused monthly reporting Key strategic accounts consulting (e-tourism and e-commerce): - Branding and acquisition strategies auditing - Conversion funnel auditing - UX and ergonomic auditing - Emailing strategies auditing Expertise: Digital Strategy, Web Marketing, Search Engine Marketing, Search Engine Optimisation, Social Media Optimisation, RTB, Display and Ad Exchange, Attribution, User experience auditing, ergonomy, e-commerce, ROI analysis.
Marketing Consultant & Start Up advisor
Valerie Gagliano Consulting
June 2012 - Today
Clients: • Since 05/15 Caléa Solutions (Marseille, France) http://www.moodmessenger.com (Start Up – Marketing solutions for Instant Messaging – publisher of Mood Messenger app) Marketing Consultant • Since 06/16 e-GEE - Suez group (Paris, Valence, Grenoble, France) http://www.egee.fr (Environment, water and energy e-management) Marketing and Branding Consultant • 11/16-12/16 Perle de Lune (London, Paris) http://www.perledelune.com (Gold and Gemstones Jewellery) Webmarketing Consultant – Website metrics, performance and user experience auditing • 09/16-12/16 STK Avocats (Aix-en-Provence, France) http://www.stk-avocats.fr (Sollicitors) Branding and webmarketing Consultant – New branding and website creation • 03/16-05/16Ween (Aix-en-Provence, France) http://www.ween.fr (Start Up – Smart connected thermostats manufacturer) Marketing and Branding Consultant • 01/13-02/15 Kalyzée Interactive Pictures (Marseille, France) http://www.kalyzee.com (Start Up - Interactive Video, Video Indexing, Video Mining and Video Learning) Advisor in marketing, communications et business development – acting as CMO • 06/12-12/13 Enlightn (Paris, France) http://www.coffeepoke.com (Start-Up - Social Enterprise TV CoffeeTV and Social enterprise network CoffeePoke – acquired by Orange) Consultant and advisory board member
January 2013 - February 2013
IAE Aix-en-Provence (Puyricard, France) http://www.iae-aix.com/en (Graduate School of Management – Aix-Marseille University) GUEST LECTURER MSc Management Year 1 - Social Media Strategy lecture - Full English Track
Head of EMEA Marketing
June 2008 - June 2012
eFinancialCareers.com (London, UK) www.efinancialcareers.com (Leading global finance job board – owned by Dice Holdings Inc. - $179m revenue in 2011 / $45m for eFC) HEAD OF EMEA MARKETING Responsible for defining and managing jobseeker and client acquisition and retention strategy and execution plans designed to maximize site traffic and sales demand in our 14 EMEA markets and 17 websites (incl. Russia).
Head od European Advertiser and Publisher Communications
November 2004 - May 2008
Responsible for managing marketing communications strategies for 12 EU markets in light of EU expansion & product diversification while supporting advertiser and publishers’ acquisition & retention & development objectives. Direct Management of a team of 3.
Marketing & Business Development Consultant
Valerie Gagliano Consulting
September 2003 - October 2004
Clients: Perle de Lune Jewellery Design - www.perledelune.com – 6 months The Modern Garden Company - www.moderngarden.co.uk - 6 months
Parental and Sabbatical leave
Parental and Sabbatical leave
August 2001 - August 2003
EMEA Marketing Manager
Alias Wavefront / Autodesk
November 1994 - July 2001
ALIAS WAVEFRONT (London, UK) - part of www.autodesk.com since Oct 2005 (3D Computer graphics software - 600 employees, $100m revenue in 2001) MARKETING COMMUNICATION MANAGER EUROPE then EMEA MARKETING MANAGER (Europe, Middle-East and Africa) Responsible for driving and leading the EMEA marketing strategy, planning and budgets ($2.5m total budget, $30m turnover). The role included leading a team of nine people.
August 1992 - July 1994
FRANCIAFLEX (Paris, France) www.franciaflex.com (Manufacturer of blinds, windows and shutters - 1000 people, €107m revenue in 94) Following a major company acquisition undertook complete re-branding project and took responsibility for driving the overall communications strategy for the company.
January 1989 - July 1992
FRANCIAFLEX (Paris, France) www.franciaflex.com (Manufacturer of blinds, windows and shutters - 1000 people, €107m revenue in 94) Developed and managed a suite of interior blinds product range through the complete product life cycle (200 references, €19m revenue).
INSTITUT SUPERIEUR DE GESTION - International Business School (Paris, Tokyo, Berkeley)
Master of Business Administration International degree, Marketing specialisation.
1985 - 1988