Vikrant's Skills
Product Management

About Vikrant

I am a MBA graduate having experience of more than six year in marketing communication & started my career with LOWE Worldwide, a subsidiary of Interpublic Group (IPG) with an aim to learn & understand the gamut of Advertising, Business Strategy Planning & Digital. Currently working as Brand Manager for Bathing Group, India based complete bathing solutions company having a presence across 30 countries in Europe, Asia-Pacific, Middle East and Africa with a turnover of more than USD 32 million. Focused and dedicated keen planner, strategist & implementer with demonstrated abilities in devising marketing activities and accelerating the business growth.

My Key Achievement with this Group:
Growth of the Group: turnover was INR 9.76 billion in 2011/12 (when I joined) now the group has achieved the mark of INR 20 Billion.
Introduce the concept of coordinated/matching faucet and sanitary.
Brand Makeover of the Group, Launch of a Luxury brand to cater the upper segment of the pyramid, the brand has become net worth of INR 10 million in less than 3 years.
First India bath to make a presence at global bathing fair at ISH Frankfurt.
Second Indian brand to Win IF design award - Germany & first bath brand to have this award. Also first Indian bath brand who got Good Design Award - Chicago, USA & Plus X – Germany.