Wassim Bendella

Lyon, France

Blockchain Business Developer @iExec & Podcaster @AfterlifeLabs
Wassim's Skills
Growth Hacking
Go-to-market Strategy
Business Development

Startup Experience

First time founder

Work Experience

Assistant Project Manager


January 2017 - August 2017

• Assisted in rolling out business intelligence solutions globally (Power BI and Spotfire) following a cloud-first strategy • Rebranded Shell’s ERP delivery team to include Information Management as a new expertise • Evaluated blockchain case studies in renewable energies and supply chain

Blockchain Business Developer


September 2017 - Today

iExec is a decentralized marketplace for cloud computing and datasets. Blockchain is used to organize a market network where anyone can monetize their assets. • Developing business strategy (value proposition, targets, business model, pricing, channels) • Generating and curating new product ideas and features (Computing Marketplace, Data Store, iExec Enterprise Edition) • Launching the DApp Challenge to fund and advise early-stage projects building on top of iExec (15 winners) • Implementing an effective international client/partner acquisition and retention strategy • Closing new business deals by coordinating requirements, developing and negotiating contracts • Conducting research to rethink tokenomics (RLC) and identify new markets and customer needs • Attending and organizing conferences, product demos, hackathons and meetups • Managing marketing campaigns (SEO, content, email, ads, press releases) • Overseeing and scaling all activities across the full marketing mix and testing creative tactics (gamification, airdrops)


Afterlife Labs

November 2019 - Today

Afterlife Labs produces reports and briefs on emerging technologies, go-to-market strategies and new business models.


Tilburg School of Economics and Management @ Tilburg, Netherlands

Msc. Information Management

2017 - 2017

Turku School of Economics @ Turku, Finland

Msc. Economics and Business Administration

2016 - 2016

Aix-Marseille Graduate School of Management (IAE) @ Aix-en-Provence, France

Msc. Management of Information Technology

2015 - 2015


Ubisoft Start-Up Program @ Station F - Paris, France


Co-working Space

Wojo @ Lyon, France

2017 - 2018