Waziri Garuba

Austin, Texas, US

CoFounder @ Herb and Root Inc.
Waziri's Skills
Business Development
Product Management
Public Relations
User Experience

Startup Experience

Founded 2+ startups

Age Group


About Waziri

Experienced Marketing Advisor with a demonstrated history of generating conversions and sales for clients across several industries. My quantitative finance background lends a keen analytical perspective focused on increasing conversions and lowering customer acquisition costs.
A creative thinker with strong team player mentality, I am knowledgeable about Business Planning, Start-ups, Strategy, Management and Operations.

Work Experience

Digital Marketing Consultant

Saatva Mattress

May 2014 - January 2015

Oversaw Saatva's marketing expansion via the Facebook channel returning increased sales and brand awareness for the brand. increased sales via advertising and brand awareness exercises via the platform.

Digital Marketing Consultant


March 2015 - July 2016

Provided marketing advisory for Physiclo through a successful fundraising launch via Indiegogo which raised 5x the intended goal. Oversaw development of the brand's Facebook presence and analytics systems supporting sales growth to over $1MM in under 18 months.


Herb and Root

January 2013 - Today

Co-founded niche fragrance/bath and body oil product line which provides users plant-based all natural alternatives to traditional lotions and perfumed skincare. Successfully expanded sales year over year via online and retail efforts.

Digital Marketing Consultant


May 2016 - August 2016

Oversaw development of Rallier's Facebook and social media platforms for brand launch. Structured key systems for sales generation and tracking in addition to supporting the CEO on key branding and e-commerce development processes.

Renewable Energy Banking Associate

Reznick Capital Markets

August 2012 - July 2013

Supported banking team on the due diligence and implementation of several renewal energy banking projects across the United States and Puerto Rico.

Carbon Markets Associate

Evolution Markets

April 2010 - October 2011

Associate on GHG America's desk responsible for structuring, brokerage and advisory work related to carbon commodities. Priced complex securities and provided critical information and databases used to inform global carbon market players.

Private Wealth/Trading Associate

Goldman, Sachs and Co.

January 2003 - June 2007

Worked in Private Wealth Management and Listed trading units generating revenue via client portfolios and proprietary trading.

Nasdaq Trading Associate

Merrill Lynch & Co.

May 2000 - October 2002

Served as communications and technology trader of key NASDAQ stocks for the Merrill Lynch Trading Desk


Columbia Business School

Masters in Business Administration

2007 - 2009

St. Peters' University

Bachelor of Science (Business Management)

1997 - 2001