Wendee Lee

Beijing, China

Co-founder of Biconi - a natural hair and skincare brand focusing on South East Asian ingredients
Wendee's Skills
Branding & Identity
Art Direction
Account Management
User Experience
Product Management

Startup Experience

First time founder

Age Group


About Wendee

I am the founder of a natural personal care brand called Biconi. Our mission is to provide a range of hair and skin care products that are environmentally friendly, cruelty-free and suitable for sensitive skin.

We focus on utilising ingredients from South East Asia and have a special place in our hearts for virgin coconut oil and noni enzyme. Read more about our founding story here: https://biconi.com/pages/our-story

My background is in marketing and advertising. I am also a certified Organic Cosmetics Formulator and am the brains behind our product development.

I am looking for a co-founder who can complement my skills. The ideal person would be able to help focus on business development, strategy and sales.


It's better to ask for forgiveness than permission - Unknown