William Yin

Montreal, Canada

Founder of Scent Trunk
William's Skills
Fundraising
Business Development
Product Management
Design
Finance
Legal
Marketing
Operations
Public Relations
Recruiting
Sales
Strategy
Technical
User Experience
Background

About William

I'm the co-founder and CEO of Scent Trunk, a direct to consumer scent company. I'm passionate about startups and building awesome products. I'm especially interested in how we can use technology to transform traditional consumer products.

Work Experience

Co-founder + CEO

Scent Trunk

January 2016 - Today

We use data to design custom fragrances – and ship them directly to you each month. We developed a Scent Test Kit, with 6 basic scent formulas, that our new members start with, to help us identify the types of smells they gravitate towards - our lab then uses this to send them their perfect fragrance. If we get it wrong, we’ll try again – for free. But fragrance is just the tip of the iceberg for us. We’re collecting a bunch of data on what people like to smell and we plan on using this to make better soaps, bath and body products etc.