Xavier Craine

London, United Kingdom

Co-Founder & CEO at Pinfluencer: Influencer Marketing done Sustainably
Xavier's Skills
Business Development

Startup Experience

First time founder

Age Group


About Xavier

Hi, I'm Xav. I'm a young founder who's passionate about one thing in particular: making the world a more sustainable place.

In 2018 I founded Pinfluencer after seeing both the positive and negative sides of social media.

Our mission is to accelerate the global shift toward sustainability and we're doing this by building the most intuitive platform that connects brands and influencers on shared values which exclusively leads to the promotion of net-positive products and services.

We are differentiating not only by using sustainability as our core driver, but by having a first-of-its-kind long term strategy that goes above and beyond influencer marketing in order to deepen the relationship between brand and consumer.

We're currently a team of 4 (CMO - ex marketing director at Ticketmaster, Vibe Group.. CTO - ex CTO at Dentsu Aegis, Somo Global, IPC Media.. Lead Developer - Contractor at IPC.. and Myself.) and are looking for a full stack developer on equity to help iterate on our MVP and scale our product roadmap.


Success is walking from failure to failure with no loss of enthusiasm - Winston Churchill

Work Experience

Co-founder & CEO


February 2018 - Today

Head of Marketing

Gen Social

March 2019 - May 2020


Philips Electronics

August 2017 - August 2018

Board of Advisors (Marketing)

Matr Tech

April 2018 - June 2019


University of Surrey

BSc Business Management

2014 - 2018


Digital Rising Star

Edge Awards