Yaozhong Bai

Singapore, Singapore

Yaozhong's Skills
Business Development
Product Management
User Experience

Startup Experience

Founded 1 startup

Age Group


About Yaozhong

I have 8+ years experience in the F&B industry in Singapore. My depth of experience ranges from the strategic to operations, from the big-scale works to the nitty gritty. I am currently looking at expanding my core business via investments, franchising or creating new food concepts.

I believe in being hands-on, dedicating time and commitment to learn the trade in whatever venture I go into, in part to quickly scale the learning curve and also to ensure I do not over-rely on my staff.

I am excited by the impact tech start-ups/companies have made in our lives. I am also keen to take on new challenges, but most importantly, I want to create something really of value to end-users; whether it is something new or something that addresses gaps in the current system / processes.

As my company is considered an SME (small) in Singapore context, I have been managing it on a lean-management approach, being flexible and adapting to the fickleness of consumer tastes as well as controlling costs stringently. Actually, I found out that my management model is pretty similar to how start-ups are, and have been, approaching management & strategy - lean.

I believe Singapore's F&B industry is due for a major revamp and re-positioning. Food concierge services are becoming widely accepted and utilized in the B2C context. More can be done in the B2B arena, and that is a segment I am interested to crack.

I'm currently also involved in a Fintech startup and at ideation stage for an Insure-tech startup.

Ideas are dime a dozen. Great ideas are also plentiful. It is the execution and walking the walk that matters. I firmly believe in this.

So please ping me for a meet-up over coffee/beer to share, explore and discuss our ideas. It is always great to meet new people, across and within industries.


Are you afraid to be the same in your own act and valour, as you are in desire? - Shakespeare

Work Experience


Ministry of Manpower

April 2007 - November 2009

Business Compliance and Fraud Detection related work


Aroma Foodville Pte Ltd

September 2009 - February 2011

Fully involved in setting-up and operating an air-conditioned Food Court of 4000 sqf from scratch, including: -Full renovations -Design and Layout -Sourcing for and managing food stalls tenants -HR and Hiring of Employees (7 staff) -Finance & Accounts -Legal & Compliance -Operate Drinks & Dessert Stall

Managing Director

Madal Eating House Pte Ltd

March 2011 - August 2016

Managing a portfolio of 5 coffeeshops and industrial canteens.


Can10 Holdings Pte Ltd

January 2017 - April 2017

Currently in a F&B JV (joint-venture) with a strong diversified team (one partner is the CIO of a listed company and another partner is the owner of several cafes). We have won a tender for an industrial canteen recently, and looking to scale into similar and other f&b concepts.


National University of Singapore

Degree in Political Science

2003 - 2006


Advanced Professional Management Program

Georgetown University, Washington