Yap ShiaoShyan

Dublin, Ireland

Data Analyst with background on GCP, Data Science and Online Marketing.
Yap's Skills

Startup Experience

First time founder

About Yap

I help organisations get more online with Web Analytics, Usability Testing, A/B test & Personalisation.

Based on site structure and business models, I translate business objectives into actionable KPI/metrics, create custom reports, advanced segments, configure Google Analytics and provide interpretation and presentation of findings.

I have over 9 years experience in the internet industry and had worked as webmaster, web designer and online advertising assistant. I have delivered websites and help to execute online advertising campaign across these sectors (i.e. Food, Not-for-profits, Internet, Telecommunications, Higher Education, Government).

I collaborated with a Dublin-based Online marketing agency helping business in these sectors (i.e. Cycling, Not-for-profits, Insurance, F&B, Business Services, Farming) on how to use Web Analytics to track and measure their online activities to make inform decisions.

* People are visiting your site, but those visits aren’t leading to new customers.
* Not sure whether your web analytics set-up correctly to track & measure your online activities?
* Overwhelm by the amount of website traffic data from your website & unable to make sense of it?
* Confidence about your data but want to do more with it?

Work Experience

Marketing Data Analytics Developer


October 2012 - Today

• Set-up Enhanced Ecommerce with Google Tag Manager (GTM) so that product impression, promotion, checkout steps, product clicks and sales data are sent with pageviews and events for a Beauty Product company based in London (remotely) • Tracking single scrolling page website with GTM for a Dublin-based charity • Use Scroll Depth Tracking, Adjusted Bounce Rate, and Average Time On Page as a proxy for User Engagement and Content Quality for a sport-tech start-up in Dublin • Conducted A/B tests and achieved 47% improvement website sign­up for FastnEasy Tax in Canada (remotely) using Visual Website Optimizer • Bring PPC data, Google Analytics, Stripe, Intercom to Tableau Desktop to look at Return on Advertising Spending.


National College of Ireland

Higher Diploma in Science in Data Analytics

2015 - 2016


From Data to Insights with Google Cloud Platform

Google Cloud on Coursera

Architecting with Google Cloud Platform

Google Cloud on Coursera