My company SnapShop makes a mobile app to visualize furniture in your space. We sell white-label implementations to retailers and also sell product listings in our own SnapShop Showroom implementation of the app.
An entrepreneur in Israel approached me because he has been working on a similar product in israel, he's more of a sales person (which we don't have) and has made good progress getting large israeli retailers interested and willing to pay for basically the same service SnapShop provides. However, he has made little progress on the technical dev and he doesn't have a tech partner. SnapShop, on the other hand has a built product and the tech infrastructure but very weak on the sales and biz-dev side.
After several conversations I've determined that I'd like to work with him on exploring the israeli market.
What would be a fair arrangement between SnapShop and him.
I tend to think that from Snapshop's perspective he could be a sales rep, maybe with exclusivity in israel, for commission on sales. But he has been thinking independently about the problem, he has spent 6 months doing a lot of customer development and designing an app he thinks is what customers want (all this before approaching SnapShop). His ideas may benefit SnapShop in other markets. How can we capture all this value in the arrangement without getting married.
Some details: Someone would need to invest a significant amount translating the app and contract to hebrew and making some changes to the app for him to feel he can sale it effectively. If SnapShop takes on that risk, then that should also be captured.
Thanks so much,