Crowdfunding · Kickstarter

Any experience with paid promotion for a crowdfunding campaign/Kickstarter?

Sam Hilliard CEO, Principal Designer: SomNoir Eyewear Co.

July 6th, 2014

I am currently running a Kickstarter campaign for alternative Google Glasses. We are getting a lot of emails from people offering services to boost our campaign via adding comments and small donations as well as other techniques. Have any of you used any type of paid promotion for acrowd fundingcampaign and if so what gave you results? Thanks for sharing!

Candice Hughes, PhD, MBA

July 7th, 2014

 I tried one of these boost services and it was not effective. I did get increased traffic but it was mostly bounce traffic so I got only one sale. I also did my own independent ads. These increased traffic but for my area (health/educational game) were not effective. Here is my article in Forbes on the topic: http://www.forbes.com/sites/85broads/2014/04/30/the-new-strategy-for-successful-crowdfunding/

Ben Sharir Sr. eCommerce Consultant

July 7th, 2014

Sam, You may want to reach out to Alex Feldman from CrowdsUnite.com with this question. You can also join his Meetup Group: "NYC CrowdFunding" http://meetu.ps/2hGtLb I never met anyone who knows the industry so well. Good luck, -Ben Sharir Sent from my iPhone

Jessica Alter Entrepreneur & Advisor

July 7th, 2014

There are a ton of discussions that touch on this http://members.founderdating.com/discuss/search?q=crowdfunding - good to do a search first

Shobhit Verma

July 8th, 2014

Hi @Jessica, I actually find it very useful when discussions are revived around highly evolving concepts (like crowdfunding and say pinterest marketing). If one reads the article Candice mentions, it becomes pretty clear that what used to work 5 months ago may not work today and so it is important to seek and learn how the wisdom has evolved. There are some questions like "how to find a tech cofounder" which will probably have very similar answers today and 3 years from now, but when it comes to evolving concepts, it is in the benefit of the community to encourage such communications. 
I have learned a lot from this community and it will be a shame if the policies of FD start banning such discussions in the future. Questions like these need to be asked and answered every 5 months, in my opinion.

Anonymous

July 13th, 2014

 Seems that a shift from running a compelling crowdfunding campaign to win much needed start-up investment to simply gaining recognition is trending, oftentimes resulting in a monetary break even (and PR surplus) after the campaign closes. However, haven't seen many cases when the traffic generated is converting, anyone else?