My company has developed a very specific product to assist accountants and finance personnel that use Oracle e-Business. This products automates a number of month end activities, such as reconciliations and reports.
We have struggled to narrow in on the right customer base. Online sites such as, Facebook, Linkedin and Oracle User group communities are not typically used by the potential customer base so it is proving to be difficult to implement an effective lead generation and sales strategy.
Any suggestions or ideas would be greatly appreciated