Ignore your competitors, obsessively focus on delighting your customers.
Marco - I could not agree mote with Pete's advice. Here is a little more context. As an entrepreneur, your job is to find a problem worth solving and then solve it in a way that is unique from alternatives so you are a no-brainer choice for you target customer. I recommend that you get info from any of the following folks to get advice on this - Steve Blank, Cindy Alvarez, Justin Wilcox, Ash Maurya. They all have written books or articles and have videos that talk about how to make sure you are building something people will pay for. As Ash Maurya say, "Life is too short to build something no one wants:. The last tidbit is that if you do this, you will be unique as most, if not all, of your so-called competitors do not do this.
P.S. I have written a series of short blog posts you can get to from my site on how to go from idea to scale-up. Each has many resources to call on as you move forward.
That's a nice point of view, thanks for sharing that @Pete and @Bill, and I will def look for some info of the guys you recommend!
Very mandatory market walk is must for an entrepreneur. (current market movement)
Basic tools :
Service offered.(Credit if applicable)
Target market competitive edge.
Genesis of competitors plan.
As per my knowledge and experience.
Slight variation on the theme suggested by @Bill and @Pete... ask your Customers why they prefer your solution vs alternatives if you are winning the deal and why they prefer alternatives if you are losing the deal. Commit to gaining a new insight during very Customer interaction.