We are going to introduce an online personal finance service that would require our audience to link their bank and credit card accounts for the technology to help them reduce spending and increase savings.
Our goal with running a focus group is to understand what would be the right way to build our brand identity. Talking to our potential audience would help us know what are their pains? which habits do they have? which approach would make them trust us with linking their accounts? what language do they use when talking about it?
Do you think running a focus group could achieve those objectives?