Product Marketing · Marketing

Can outstanding marketing ever propel a poor product to greatness?

sofia tabassum Attended Sarhad University of Science and Information Technology (NTI)

October 11th, 2016

Marketing is an important part of every business. Sometimes the most important. But is it possible to propel a poor product to greatness just based on an outstanding marketing? In my opinion, only shortly. What do you think?
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Ema Chuku Designer. Product Developer. Founder @ NuPad

October 11th, 2016

To greatness? It depends on your definition of greatness. However, great marketing can propel a poor product to sale success but 9 out of 10 times it will be short-lived. That, I do not call greatness. 


Stan Podolski CEO at Nimble Aircraft.

October 11th, 2016

Betamax/VHS.

Christoph Ranaweera validate early, pivot and kill fast

October 12th, 2016

good marketing with bad product works better than bad marketing with good product.
the first one might be short time but the second is no time.

Theresa Marcroft Marketing Strategist / CMO / Interim VP Marketing

October 11th, 2016

Yes, it's possible to propel a poor product to greatness just based on an outstanding marketing.  Oracle is a great example of that happening. 
I was at Regis McKenna when Oracle, Sybase and Ingres were fighting it out for market share and ALL of the revenue growth there came down to being out-spent in marketing.  (...  quite frustrating, BTW!!)

Theresa Marcroft
www.market-savvy.com/

Saravjit Singh Independent Consultant and Trainer

October 12th, 2016

Good Marketing + Poor Product = Unsustainable Success
In fact, in this case the more the success the harder the final fall

Good Marketing + Good Product = Sustainable Success ... provided your business model is excellent. 

Richard Sherman Senior Fellow, Supply Chain Centre of Excellence at Tata Consultancy Services

October 11th, 2016

i2 Technologies is the poster child for propelling vaporware to greatness based on outstanding marketing including the commitment of the CEO never to be out spent on marketing by its competitors. 

Dr. Miller Cannabis consultant to w/c insurance companies.

October 11th, 2016

What do think most products,services, entertainers, movies, TV and politicians are? I wrap up crap in a way you'll buy it. I will get you to have your friends buy it too. So yea 

James (Jim) Product Design, Innovation & Development Consultant

October 11th, 2016

In most cases, outstanding marketing/great advertisement and endorsement can give life to very mediocre products. Usually they have a relatively short life and become closet items (put away and forgotten about). The hair appliance business is an excellent example of great marketing selling huge numbers of poorly designed products that have terrible ergonomics and create extensive hair damage. Little to no science, but great spin on benefits that do not exist. Products that require actually user performance such as power tools, home appliances, tech products for communication office productivity seem to be held to higher standards and do not survive based solely on marketing.

John OHanlon Owner of Banks Printers

October 12th, 2016

Of course it is possible to promote a poor product to greatness - just look at the iPhone for an example; it is only a mediocre piece of hardware compared to some other devices on the market but at the same time they are

Rod Abbamonte Co Founder at STARTREK / @startupHunter / @startupWay / @CoFounderFound / @GOcapital / @startupClub / @lastminute

October 12th, 2016

Poor product is a poor product with or without outstanding marketing.