It is a very hot discussion about equity/salary for the CTO. I am on the totally opposite side, I am a tech guy, have tech team, can easily build an MVP (say medium size can be built in 2-3 month).
We are working on a Travel app (it is like a Yelp mixed with Tripadvisor), so you can fly in some city you have never been and find something current, trendy and chicky. It is more interesting than official guides and there is always something new.
But I am not a marketing person, and it is not enough to build a product, you need to promote it, sell it, got your first (second, etc) customer.
So what is the right way / time to get a marketing person? Should I build it completely and then find somebody? Should I split my time and do half that/half that? Should I try to raise money first and then hire somebody? How do I know if that person can sell the product?
And because our product is very customer oriented, this person can really pivot the development. So these questions are important