Conversion Rate Optimization

Conversion rate statistics on including/not including executive bios on site?

Roman Zrazhevskiy

May 7th, 2015

I know many other factors play into conversion rates, but does anyone have experience with adding executive bio's on their site and whether they noticed an increase in conversions?

Thanks in advance for any feedback.

Edward Robertshaw Started TinyCall

May 13th, 2015

More people visit your website than just potential users. 

Team and executive bio's are really for potential investors and people interested in who you are as a company. Neat trick is to have a separate "about" page. People who visit the about page are likely to be press or potential investors. Depends on what you sell obviously.