Sales · Sales Strategy

Dealership network in the restaurant industry?

Creighton Wong Are you a Professional Coach struggling with running your business? Ask me how I can help!

July 27th, 2016


Someone I was cold calling mentioned a thing called a "Dealership Network".

As I understand it, it's a company that has Sales Reps that provide solutions (ex. software solutions) to restaurants. The work like re-sellers.

Does anyone here know of a restaurant "Dealership Network" or something like it?


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Paul Garcia President at TABLE

July 28th, 2016

There are numerous. Some of them are national, some regional, some local. The  "network" for lack of a better term is essentially a distributor relationship with some firm providing a centralized catalog of products and services for a number of (usually external) companies who don't want to invest in a sales force. It helps some buyers find more options without hunting around, reduces advertising costs somewhat, and sometimes offers incentives to buy multiple products from the same distributor/dealer/broker. For the original producer, they lose margin by utilizing the resale model, but they also may reduce their own risks.

These arrangements go by many names, co-op, buying group, distributor, broker, showroom, dealership, purchasing group, alliance, etc. Arrangements vary widely and benefit different buyer targets.

Jim Cantrell Senior Director WW Channels at Exinda Networks

July 27th, 2016

Hi Creighton, There are many and many types. You could look at companies like Restaurant Partners, Inc. Sysco (Clearly more of a disti) or complimentary companies (ticketing, POS, etc.) who resell other companies software or products - Dinerware for example. Did you ask which your prospect worked with? Often, it's easier for them to purchase under an existing vendor relationship, especially if they are a larger organization. Hope that helps. Jim

Sachin Leumas Sr. Business Consultant - Global Services

July 27th, 2016

Funny you should mention, I was looking for something slimier as well for our star up, otb-biz.com. I Came across this while in the process of looking to resellers or channel partners within the restaurant industry. I find partnering with companies who sell to same audience work better and has a lot more response.

Creighton Wong Are you a Professional Coach struggling with running your business? Ask me how I can help!

July 28th, 2016

Thanks for the help and the referrals.  Looking into each lead right now.

Creighton Wong Are you a Professional Coach struggling with running your business? Ask me how I can help!

July 28th, 2016

Thanks Paul Garcia.  Do you have any "networks" to recommend?

Paul Garcia President at TABLE

July 28th, 2016

Not specifically. They each have different catalogues of products and serve particular markets. It's fairly geographic and product-type-specific. It appears that Chefmetrics is in a similar space to another company that's been around for 60 years. You may consider where they can be found, if it is that you're looking for someone to rep your software.

Joel Williams Entrepreneur at EZBadge

July 27th, 2016

Not sure exactly what you are looking for, but check out diningalliance.com