We are a Canadian startup which provides background checking solutions for landlords and other rental professionals. At present we are aggressively targeting real estate agents.
Was wondering, do any of you have any experience marketing/selling to real estate agents? Any good traction channel you would suggest? Any suggestion of modes we could try?
Might be a 'dumb' question, but why are you targeting real estate agents? It sounds like your market is rental properties (as you mentioned) and your SaaS (I'm guessing) it tailored towards landlords/property managers. People looking to rent or people who are required to provide a CBC don't 99% of the time require a real estate agent to do so.
Would love to help; just need some clarity...
(side note: My closest friend is an agent and has never asked for a CBC)
I believe renting a home is different all over the U.S. Example: In the SF Bay area, most rentals are offered on craigslist. 60 miles away in Sacramento, property managers handle most homes. I agree with Willis - as a licensed Realtor, I'm not running background checks.
These services are already provided by the "big boys" (e.g. Realpage and, I assume, Yardy sp.). Are you sure you want to get into this business?