Tips on bloggers / press:
The nice thing about the young male / tech gadget space is that there are a lot of content hungry blogs, looking for stuff to post. This is great for an initial "launch" push, although not necessarily the sustaining effort.
You can prepare a press kit for bloggers (it's great if you already have a relationship with them... follow them, tweet at them, write articles in response to them... etc. it can take a while, but it's a pretty valuable relationship) with high quality photos and talking points.