Customer Acquisition · LTV

Fresh thinking with regards to: Pricing, Life Time Value and Customer Acquisition Costs

Derek Dukes Business Development, Startups at Amazon Web Services

January 28th, 2013

Hey all,

I\'m working on a pricing shuffle for one of my startups, Dipity, and am
looking for some of the current best thinking on Pricing, CAC and Life Time
Value. We did a pretty exhaustive overhaul back in 2010 and saw significant
improvements, but we\'re looking to streamline things a bit from a product
and ops perspective and it\'s time for a refresh.

Basically, I\'m out of date and looking for any good resources to get back
in to the swing of this piece of work.

Thanks! Derek

- d

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Derek Dukes | 415-828-5781 | @ddukes

Consumers decisions aren’t always based on logic. The best companies tap into the emotional reasons why customers buy. In this course, you’ll learn sales psychology and use it to create a custom sales pitch, funnel, and template, that will get your customer’s attention.

David Hauser Young Entrepreneur, Speaker, Founder of Grasshopper and Angel Investor.

January 28th, 2013