My startup -Stocken - is an early stage fintech startup that will dramatically ease the process of investing in stocks using cryptocurrencies.
We have reached the point where we need a seed fund in order to grow.
I have started sending cold emails with a few lines and with a link to our one pager attached to the emails :
Is that way effective ? how can I get more engagement and grab investors attentions?
@Adnan, how much seed funding are you looking for?
Ignore anyone who starts talking about "chances" and uses absolutes. No one has done enough deals to state absolutes, especially not anyone I have seen in Co-Founders Lab. "waste money on advisors." Anyone who says this is demonstrating how little experience and entrepreneurial competence they have if they have paid an advisor. You contract legit advisors to equity. "less than .1%" Anyone who uses these types of absolutes simply ignore or state "show me your research."
....Because they have no research...that or they read some how to be an entrepreneur book that they wasted $20 on...and in that case are in NO position to give advice about the financial elements of entrepreneurship. "No founder needs money and has enough for 5 years"...complete nonsense. Again...this type of advice is usually in bad books or hacks selling cattle call entrepreneurship seminars. Ignore it. Build relationships vs. cold calls or emails. Find passion points and pressure points and connect with people. See them as a human first and respect them as a person first and foremost, not as a money source. I am happy to review any materials you may have and see if I have any further thoughts sans the regurgitation of something someone told me or I read which I don't understand. Be cautious of CFL...lot of wanna be big shots in these advice forums.
Um, seed funding and growth funding are separate things. Nobody cares about your cold introduction (or anyone else's). Understand that the thing investors care about are the things you have done to eliminate or diminish risk for the business. No one really funds someone else's experiments. The best time to ask for money is when you don't need it. Investors will want to know how you can operate successfully without outside funding, and then what improvements to the business are possible when more money is available. Write your business plan with the assumption that you will never receive an outside dime beyond friends and family, which is true of more than 90% of startups. What would you change about your business if you knew you'd never get outside money? Even if you were just a break-even business, investors want to know how you're going to survive. Their job is to enhance the capabilities a stable and low-risk plan, not to experiment with unproven products.
Make sure you understand the difference between the market in general and your addressable market. Do your marketing strategy validation steps now. Demonstrate to others how you know your plan will work, what future customers are doing today, and why you know they will change their behavior.
Buy a copy of Alejandro Cremades's book so you understand more about the 7 types of funding sources, what they will expect from you, and how to approach them.
But mostly, plan for not getting money.
@Indarnil , $1M
1. Unless you already have personal relationships with investors, or ideally VC companies, it is absolutely pointless sending cold emails. Use that time and energy to promote your startup.
2. There is a narrow path of hiring an advisor, accountant or corporate attorney who might introduce you to some investors. But the chances of this happening are less than 0.1%. So, please do not waste money on advisors thinking that you get introduced.
3. Here is my message to you and others looking to grab investors' attention.
Every founder or founding team will get funding but under two conditions:
a. they do not need funding
b. they have enough money to operate for the next 5 years even with zero sales
I am not trying to be negative here, just practical. I am sure there's a way you can launch your venture with your savings and well below $1M you seek. If I am right, please launch your venture first and start doing business. That is how you grab investors' attention
Want to learn what is Fintech?
Fintech is moving strongly in the future while the banking industry’s only way to survive, let alone thrive in the future is only possible if it accepts and benefits from Fintech offerings.
Hey there Adnan. Check out https://fast.nfx.com/. They've raised $450M for their Fund III and allocated $20M to fund pre-seed/seed startups. You have until the 31st of this month to apply.
There are investors out there that fund startups who are still in the idea/concept stage, pre-product/revenue ect. You just have to carefully look for them. You'll have higher chances if they're more aligned with the core of your business.