Market research · Sales

How do we identify and contact yacht owners and brokers for some product polling?

Anthony Miller

July 18th, 2016

We're building a medical software piece into yacht charters and would like to identify yacht owners and brokers who could answer a few questions.
A great idea is 1% of the work. Execution is the other 99%. In this course, we’ll teach you how to conduct market analysis, create an MVP and pivot (if needed), launch your business, survey customers, iterate your product/service based on feedback, and gain traction quickly.

Joseph Wang Chief Science Officer at Bitquant Research Laboratories

July 18th, 2016

As luck would have it, I happen to know someone that sells yachts here in Hong Kong.  You can look up my e-mail via linkedin and send me a message.

Paul Garcia President at TABLE

July 19th, 2016

Your best connections are going to need a reason to help you make contact, what's in it for them. Are you focused on global yacht sales, regional, some specific class of boats (bigger than...specific gear installed...)?

If you ask other yacht charter software companies to survey their customers, what's to stop them from taking your idea? If you ask yachting clubs, what's the incentive that will make responses rise and how will you anonymize responses? If you ask salespeople, what will make it worth them giving you their time?

The three principles in persuasion apply to getting people to participate in research polls too.
1) personal benefit
2) dramatic difference
3) reason to believe

Why does it benefit me (not someone else) to answer these questions? Not just -er (better, faster, cheaper), but how will this be the first, best, or most something? And why should I believe this is possible and that it will meet or exceed expectations.

That may seem to be a lot to fit into a survey, but it explains how individuals are motivated, which will help you get responses once you find a channel (pun intended).

Denise Williams Director of Strategic Marketing | Entrepreneur

July 18th, 2016

If you want to outsource an initiative to get insights from your audience, email me at dwilliams@goodmanmarketing.com. 

Lanea Riley Health Insurance & Health Care Reform

July 18th, 2016

Hi Anthony, I just did a quick google search and saw this site http://dmdatabases.com/databases/specialty-lists/boat-lists.
I can't vouch for the company but it looks like they sell sailing/boating magazine subscription lists with contact information. 
Another idea is to target a popular sailing magazine. On the west coast Latitude 38 is the most popular free sailing magazine. The magazine is available in print and online and they may have space for a new ad. Not sure if the east coast has anything similar. Best of luck.

Justin AP CEO at EcoCosm, Inc.

July 20th, 2016

Try the Moorings, Sunsail and other yacht charter companies.  Some of them own their own yachts while others manage a fleet of boats owned by individuals. US Sailing clubs with good sized fleets that train folks and charter boats are another option. Integrating Paul's notes about presenting the value proposition will be important in your approach.

Maurice Bretzfield Co-Founder at FuturesForStudents.org

July 18th, 2016

Individual yacht owners are notoriously private people (the larger the yacht the more anonymous the wish to be). Brokers are easy, go to yachting.com or any of the other magazines and find their ads. Then just call them. [image: Picture] *Maurice Bretzfield* Site: www.mauricebretzfield.com Blog: www.mauricebretzfield.com/blog.php LinkedIn: www.linkedin.com/in/bretzfield Google+: https://plus.google.com/u/0/+MauriceBretzfield_Internet_Marketing_Strategist/posts Twitter: @mbretzfield Pinterest: https://www.pinterest.com/mbretzfield/ Instagram: http://instagram.com/mauricebretzfield/ Quora: https://www.quora.com/Maurice-Bretzfield About.me: http://about.me/mauricebretzfield Email: maurice.bretzfield@gmail.com Phone: 917-515-6957 Skype: Maurice.Bretzfield 3600 Fieldston Road, 4J Riverdale, NY 10463

Dave Molander Authors and Educators to Families and Professionals- HeartfeltMemorialServices.com: Creating Meaningful Experiences

July 19th, 2016

Write a topical aticle about the problems you're looking to solve and submit it to the e-newsletter editor of the yacht club and enthusiast publications.

DaveSavage.com
And see my site for ideas, materials and advice on the sharing and recording fond memory family stories and Ethical Wills. What is the legacy you want current and future family to remember about you?

K. Robbins Head Moose at Moose WorldWide Digital

July 19th, 2016

As a lifetime boater who's active in several boating forums/organizations this is a very, very easy group to meet and talk to.  My company has built a few marina and yacht broker sites.

Contact me via linked in for free advice and introductions.

Regards

Rob G

July 21st, 2016

go to any yacht sales website (like yachtworld.com, yachts.com, etc.) and you will see all sorts of yacht brokers there. google works too. for yacht owners get out of the office and go to any decent sized marina and start making friends. Boaters love talking about their boats and are especially open to fellow boat owners. If you don't have a boat go rent one and spend some time at a marina or two... you will find plenty of boat owners open to talking about their boats. google yacht clubs and talk to the committees there. Also, make friends with marina personnel. Locate boater vacation marinas and befriend the "dock boys" (i was one way back when) and they can help.

Bradley Stafford Industrial Designer

July 18th, 2016

Go on a poker run, most boaters with go fast boats also have a cruiser or yacht. Or maybe go to a fishing tournament. You could become a member of a marina or yacht club or get access. Its common for boaters to socialize with friends at the docks in the evening. That could be a easy way to casually talk to boaters. If this was me, I would make a survey on Survey Monkey, and have boaters complete it on a tablet at the docks. Just don t drop it in the water ;)