Market research

How do you know when you accomplish product market fit?

ivan ner HR Manager at VR

September 28th, 2016

Is there a moment in time when the company and senior management realize this?
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Scott McGregor Advisor, co-founder, consultant and part time executive to Tech Start-ups. Based in Silicon Valley.

September 28th, 2016

Yes. When product revenue reliably exceeds all costs and there are regular net earnings each month (and preferably month to month growth) and the company can pay off all investments (provide an expected ROI to investors). At this point you know the product is good enough to seize sufficient market share for the company has become self-sustaining even without additional investment.