Data · Revenue

How do you put a value on data?

Leonard Perez Consultant | Product Manager | MBA Candidate 2015

June 18th, 2015

I am doing some consulting for a startup and one of the possible revenue streams is selling of our database to market research companies.

 I wanted to know how can you estimate the value of a database or mailing list and if anyone has some experience doing it.


Mike Whitfield Sr. Software Engineer, EPAM, Google

June 19th, 2015

Hi Leonard, my company specializes in selling data assets.  We don't price on data assets qualitative value.  It goes against the market grain, but I'm happy to discuss synergies with you and market overlap.  We currently and typically generate around 10GB/day and go for dataset sizes of 100k for our customers.  Tell me what you're up to a little more and I'll be happy to exchange stories.

Zeeshan Shah Project Manager |Technology Architect |Entrepreneur

June 20th, 2015

Hello,
I would be interested in learning more about pricing a data set as well.I am currently working in the social data space targeting crime, outages of electricity and water.

Diane Kaston Director of Retail Business Development at E-commerce Jewelry Start Up

June 21st, 2015

i have been wondering the same thing, i have a data base of 8,000 HNW customers and do not know how to sell the data..

A.J. Lawrence Data focused revenue growth executive from startups to Global1000s

June 22nd, 2015

You might want to reach out to Nick Hall, http://members.founderdating.com/mentor-advisor/49449/nicholas-hall. He's working on something that should help you. I've sent a few clients his way and they've been happy.

Diane Kaston Director of Retail Business Development at E-commerce Jewelry Start Up

June 22nd, 2015

thank you will do, D

Melinda Wittstock Entrepreneur, tech+social data innovator, Verifeed CEO, Maverick 1000, award-winning content creator, marketer.

June 22nd, 2015

Hi Leonard
My company Verifeed sells the "insights" or "answers" and is careful not to commoditize data.
It really depends on the value of the outcomes the data can bring - and how big of a pain point the data addresses. Does it solve a problem worth millions? Or is it just nice to have? Who's buying it - and why.

Hope that helps
Melinda