Business Development · Investor pitch

How to build or pitch an app idea without a business background partner?

Sahar Sarab Product Designer

April 18th, 2020

For someone who's working on an app idea and has no business background and solid knowledge, what's the best path to incorporate that into their process? And if finding someone is the best way, where is the right place if when is the right time?

Dimitry Kushelevsky CEO, Experienced entrepreneur and business advisor

April 20th, 2020

Unfortunately, without a business-savvy partner, you are seriously limiting your chance of success. I would also caution against building something on your own, and then finding a "sales" partner later. This typically results in a waste of time and effort, since the product was not built as a part of cohesive business and go-to-market strategy. As another responder suggested, try tapping your personal network, or look into cofounderslab for potential candidates. Feel free to run your idea by me if you'd like some feedback.

Aakash John Founding member at Careem | Start-up Enthusiast

April 20th, 2020

Didn't you ask the same a while back? Anyway, my 2 cents:

Having a person who can sell your idea and vision is more important than having a great product. I mean, you can have a crappy product with a rockstar sales person and it will fly!

Normally, that person become part of your founding team. So make you sure you have him/her on the team.

As for where to look, look around you, you might find someone in your network (your old colleagues, family, friends). If not, platforms like Cofounders Lab is a good place to start.

Good luck.

AShu Co-founder I CTO I Co-adviser I Full stack developer | WebRtc Developer | DevOps

April 20th, 2020

Hi Sahar As we know marketing important part of any startup. If you made any product which is really good but if you don't have marketing strategy and experience then you will not able to sell your product. Without sell or profits you can't able to survive more days.

But if you learn marketing strategy by Co Foundersr Lab Course and apply them in real field then judge your self then decide what do next. But this process need time for learning process.So you have less time then find any partners or co-founder.But i will insist you know the basic of business and marketing it will helpful in every condition like in finding right partner, taking decision business related e.t.c