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Stefan Broda

Partner Program Manager at Atlassian

We know that we should always listen to our customers, their demands, what they dislike, etc. And in mobile apps, we often even have their contact information through their sign up process. 

So my question is - what in your experience is best way to contact them? I want to them to not feel it is SPAM and I don't want them to freak out that suddenly their information is visible to the founders. 

Any tips? 

Or do you not proactively engage them at all and only make it easier for them to contact you?

Thanks a bunch in advance for your thoughts!