I suggest you first educate yourself on the consequences of handing out equity like it's candy in exchange for services. Equity early on is only for founders, investors and maybe, maybe absolutely necessary talent invested in your long term success. The idea of dispensing equity to contractors is completely ridiculous. Sorry to be blunt. Thank me later.
The idea of paying $80k for a video is only superseded by your idea of paying for it with equity. Plenty of quality videos have been shot with a fraction of your purposed budget and no company should be spending that kind of cash on a video unless you are no longer a startup and have the cash flow to support it.
I really hope you think this through a little better. If you're hoping to attract investors, I can tell you that no investor in the right mind will give you a dime when they learn that you spent $80k on a video and that you paid for it with equity no less.
Frankly, this level of decision-making shows a complete lack of ingenuity and understanding about what startups are all about, not to mention laziness. You need to be creative and hustle to get your first few paying customers under your belt and prove up your idea while bootstrapping.
I'm sorry for the bluntness and hope this it's helpful. We all have stupid ideas. I've had (and continue to have) my share when I was starting out and was lucky enough to have smart advisors who kicked my ass when I did.