Fundraising · Crowdfunding

How to make social media effective for Crowdfunding campaign in converting into pledges?

Krishna Gazula Founder, ConnectedVisits

August 31st, 2013

Everywhere I read social media seems very effective in driving traffic to Crowdfunding campaign.  We plan to launch a Crowdfunding campaign in few days.  I wonder if anyone has any suggestion to make social media drive to bring pledges to our Crowdfunding camapign.  Majority seems using Facebook.  Any thoughts on Twitter, Reddit, etc.

We are bootstrapping and running on very thin budget. Hence we are looking to run social media campaign with little or no costs.

Thanks for any guidance / suggestions in advance.
A great idea is 1% of the work. Execution is the other 99%. In this course, we’ll teach you how to conduct market analysis, create an MVP and pivot (if needed), launch your business, survey customers, iterate your product/service based on feedback, and gain traction quickly.

Priya Prakash Designer-Founder, D4SC-Changify

August 31st, 2013

Here's some tips from a friend's startup in Berlin that successfully reached their crowdfunding goal ( its across social media touch points)
http://offtime.co/thank-you/


https://plus.google.com/u/0/112304301262397931239/posts/VdLTmMgREZi

Krishna Gazula Founder, ConnectedVisits

August 31st, 2013

Priya - This is a great resource.  appreciate it.

Stefan Koenig COO & Co-Founder at Hull.io

August 31st, 2013

Check out hull.io they running a startup campaign. Best regards, Stefan Koenig 678-427-6777

Candice Hughes, PhD, MBA

September 1st, 2013

I am also considering a crowd funding campaign soon. The advice I read was to locate effective communicators and leaders by researching campaigns of firms similar to yours. Then go through your network to try to get personal introductions to these influencers. It isn't easy to reach the prominent influencers, but if you do, your campaign will have a much higher chance of success.

Krishna Gazula Founder, ConnectedVisits

September 1st, 2013

Thanks Candice.  Appreciate the input.

Anonymous

September 1st, 2013

Social media was hugely important for us, but we also drove traffic through a press release, writing blog posts, articles, and we paid for some PR as a way to make social media posts more interesting. Here's a lessons learned piece I wrote last year: http://www.presidioedu.org/blog/amps-crowdfunding-campaign-lessons-learned/

Krishna Gazula Founder, ConnectedVisits

September 1st, 2013

Sarah - Good tips, thanks for sharing.