From our point of view, advertisers should embrace on new mediums
. Adblocking is just going to grow, weather we like it or not. The consequences of this growing are unpredictable.
Many musicians hated the record companies and vowed for their disappearance. This happened, not being a musicians became harder. So, for many users, be careful what you wish for. For adblocking, content might have a big negative impact. We'll see.