We have built an application which helps you implement informal/social learning in the workplace. It has wiki, forum, social wall, chat, gamification, course creation tools (webcam recording, screen recording), build-in LMS etc. Its basically a platform to create and share knowledge, your mini corporate google.
Its a platform for companies to create, curate and find knowledge within the company. An average knowledge worker spends about 5-20% of the time finding the right info or right person or recreating same info which someone else had created earlier but could not be easily found.
We have a freemium version which can work for up to 50 users with all the features. Our goal at this point is to distribute this platform as quickly as we can in a cost effective manner. We are not really looking to monetize but let the users see the value first for 3 or 6 or 12 months without paying us. Its a cloud platform.
Here is the question: What technique/strategies/tools can we explore to distribute this free cloud platform to medium and big companies from top down or bottom up? By top down , I mean executives buying into the concept and sending it downstream or bottom up where managers or directors or employees try it within their group and expand within the organization with word of mouth.