My team is working on a casual game for iOS. We are in the last stages of
design and implementation, and will be launching sometimes in January.
I am looking for any and all recommendations for how to approach marketing
and promoting this game. Namely, I am interested if there are any reliable
companies/consultants who can assist/drive the promotion efforts across
web, app store, ads, etc. Ideally, they would have done this before and
have a track record to show for it. Better yet if they specialize in game
Hi there, provides app promotion service, which has many years of app promotion experience, then they have many app promotion channels. They have many successful cases. You can contact them for the details.
At first you need to publish your app on App store and Google Play to start your marketing and promotion. There are some rules and guidelines that you should follow in order to get listed in the store and not to be banned.
Then it's a good time to start thinking over your app promotion strategy. There's a good article about marketing strategies that don't work in app promotion, so I think it would be useful for you to learn them before making mistakes: App Promotion Strategies that Don't Work (Top Mistakes to Avoid).