Customer Acquisition · IOS

iOS App Store marketing and optimization

Ilya Bagrak Maker, Manager and Connoisseur of Fine Software Products

Last updated on November 28th, 2018

Hi all,

My team is working on a casual game for iOS. We are in the last stages of
design and implementation, and will be launching sometimes in January.

I am looking for any and all recommendations for how to approach marketing
and promoting this game. Namely, I am interested if there are any reliable
companies/consultants who can assist/drive the promotion efforts across
web, app store, ads, etc. Ideally, they would have done this before and
have a track record to show for it. Better yet if they specialize in game

Any pointers?


Cassi Kjun Jiyong App promotion, app install, review and rating provider.

Last updated on November 28th, 2018

Hi there, provides app promotion service, which has many years of app promotion experience, then they have many app promotion channels. They have many successful cases. You can contact them for the details.

Christian Hresko Product Hacker

October 9th, 2012

AppCodes for SEO
TapJoy for incentivized downloads via their offer wall


Brad Bouse Product and Frontend Engineering (UI/UX)

October 9th, 2012

MobileDevHQ is in this year\'s TechStars Seattle class and does app
store optimization.

They\'re good guys:

Anatolii Riabov Full-stack developer, startuper

Last updated on November 28th, 2018

At first you need to publish your app on App store and Google Play to start your marketing and promotion. There are some rules and guidelines that you should follow in order to get listed in the store and not to be banned.

Then it's a good time to start thinking over your app promotion strategy. There's a good article about marketing strategies that don't work in app promotion, so I think it would be useful for you to learn them before making mistakes: App Promotion Strategies that Don't Work (Top Mistakes to Avoid).