Sales Strategy · Marketing Strategy

Is anyone having problems building high converting marketing and sales funnels?

Diane Bernard Chief Digital Marketing & Growth Officer For Hire, CEO, Virtual CMO for Technology, Healthcare, Pharmaceutical, Consumer

April 4th, 2016

I posted a discussion earlier about customer avatars and I decide to ask the same question a little differently. This one is to see what kind of issues companies are having getting higher conversions in their marketing and sales funnels.  Are you able to get conversion over 35% or even higher?  This would be a great discuss to answer the age old questions around marketing and generating sales. 

Best,

Diane 
Consumers decisions aren’t always based on logic. The best companies tap into the emotional reasons why customers buy. In this course, you’ll learn sales psychology and use it to create a custom sales pitch, funnel, and template, that will get your customer’s attention.

Glenn Donovan Vice President of Sales (fractional)

April 4th, 2016

One (of many) drivers of conversion success is market segmentation. Who is your actual archetypal customer? And then, what personas on the buying committee are you targeting? Answering that in depth is always a good start. 

Phill Wess Helping entrepreneurs make 2,3 or even 4x more sales online by leveraging their existing websites

April 4th, 2016

Diane, 

maybe we could start by addressing the biggest challenges companies have when it comes to setting and tweaking online sales funnels? 

What do you mean by 35% conversions? Opt-ins or sales? It varies from industry to industry. 

That's why I may focus on challenges first and determine common denominators before discussing solutions. 

So, what do you think? 

Diane Bernard Chief Digital Marketing & Growth Officer For Hire, CEO, Virtual CMO for Technology, Healthcare, Pharmaceutical, Consumer

April 4th, 2016

Phill, 

Great start in conversation.  Yes, conversion in sales and opt-ins.  For me conversion increases when you back in the right product offer and like you said "common denominators".  Lots of pieces there to getting it right. 


Bhupinder, great question.  Working on some very specific targeting for a financial service is key. Finding your niche is an important step. There is a lot more, but definitely need to get that part right.  As for book, self publishing how-to books need to find use key words and number of other things to find the best audience, etc. 

Sidney Sclar SID the SECURITY PRO at sidthesecuritypro.com

April 4th, 2016

This might sound crazy, but we do no advertising any more. We are dependent on by appointment and referral/intro as much as possible.

Bhupinder Sood CPA at State of Tennessee

April 4th, 2016

I like to speak about content-enhancements and converting startsups to use my service. Any ideas how I can approach ths? Second, I have a book e-book : How to selfPublish; like to mass eamil market/ Any ideas?