Being a B Corp has lots of advantages and as a start-up you can also benefit from reduced fees. But along with the long list of many benefits here is something that is often overlooked.
While taking the scan of your business there are loads of tips, helpful hints and documents that will add so much value to your business whether your decide to actually certify or not.
Things like creating process manuals for your staff, documenting procedures, planning for the future (why diversity in the workforce is a huge plus). I didn't think of these things when I started my business and I wish I had.
I would recommend to any start-up that is somewhat mission or purposed based just to take the scan and download the reams and reams of incredibly insightful and helpful documents.
Most of these things you will do as you grow but even knowing of them in the beginning while you are building the foundation to build your business on is well worth the few hours of taking the scan.
B Corp isn't really marketing the fact that as a resource for start-up, B Corp is amazing but again, it is an amazing resource and I think a missed opportunity for them. I thought I knew a lot about social entrepreneurship but once I took the scan (certification process) I learned where I could have been so much better. Even little things where you go "duh".
It is not a pass or fail process. It is a process that helps you improve until you can certify and then it is up to you whether you want to join the community and reap the benefits completely.
I love B Corp. In fact, had it been around when I started my business, my business would have thrived and been able to rise above the pretenders who in my opinion are mostly greenwashing as sustainability is not only about the products or services you offer but also how you operate your business.
And then last but not least protecting your vision from new partners, stakeholders and investors who you will take on and who will have their own opinions about this part of your business. Not everyone will have your values and principles.
There are some companies like Unilever whose management wants to be a B Corp (they are buying B Corps to add to their portfolio) but because of shareholders demands they are legally obligated to milk every cent of profit out of the company instead of positioning it for the future. Short term shareholder stupidity if you ask me as if they were allowed to Unilever would be an even greater company. Imagine not being allowed by law to be a responsible business. Who would have thought but yeah the old school is all about the single bottom line.
My two cents.