Go to market strategy · Growth hacking

Mobile apps go to market strategy - good templates?

Gilad Peleg CEO at SecBI

January 21st, 2015

We're developing a mobile app (productivity category) and working on our go to market plan: defining our audience, preparing content, identifying the relevant media outlets, planning some "hacks" to accelerate growth, and more. There's a lot of very good material available explaining why, what and how, giving solid advice, tips, examples, etc... but I cant find a good "template".

I am looking for a "template" or "checklist" or even better a real example of someone else's "tried and tested plan". Can anyone share this? If possible be specific to a mobile app.

Gazilion thanks :-)
Growth-hacking isn’t about quick wins and shortcuts, although they exist. In this course, we’ll cover the six-step growth hacking framework, how to measure user retention for your business, how to increase engagement and retention, and a bunch of case studies.

Katie Pang Financial Advisor at Aegon

January 22nd, 2015

Can you be more specific? You want a template for your go-to-market plan or a template to identify media outlets? What exactly are you asking for? Would love to help.

Gilad Peleg CEO at SecBI

January 22nd, 2015

Hi Katie. I want a template for my whole go-to-market plan. I assume that preparing a media list is a part of this plan. Did I get it right?