Data integration · IoT- Internet of Things

MVP for IoT startup based on the integrations

Natalia Rostova CoFounder and CEO of SuperHome startup

August 8th, 2019

Hi everyone,

Would appreciate any advice here

What would be an MVP for a startup based on the integrations of third-party APIs?

The final product is 50 smart home brands integration in one app with scenarios for automation.

It’s not valuable until there is at least a bunch of integrations.

Do you think mockups could be a solution for a seed stage?

Thanks, Natalia

Paul Garcia marketing exec & business advisor

August 8th, 2019

This one is tougher than usual because you have a chicken and egg situation. You want to demonstrate your idea, but you don't actually know if your idea will even function until you try it, or how difficult it is going to be.

The MVP is going to be very challenging because with each additional brand you add, the complexity factor could either increase the difficulty building your integration by a little or make it nearly impossible. It's not likely to be the same lift for each brand you include, meaning the effort/value proposition won't be the same.

Differentiating yourself will likely be based on how widely you're able to integrate, but for the same reason someone else isn't already doing this, you may discover you don't want to (or shouldn't) either.

My proposal would be at this stage to do a lot more validation steps before you consider what's going into your MVP. Make a list of all your assumptions. Test each one individually. Make a clear map of your marketing strategy. Test this strategy. Make sure you have a crystal clear picture of who will actually pay money to use your tool and test that they're more than willing, and find out exactly what about it presses their joy button.

No, the process flow is not helpful because it's just a flow chart with a bunch of unknowns. The concept is easily modeled by other existing systems, so you don't need to educate someone learning about your idea on what a "Universal Remote" is. The interface isn't important, yet.

So really, what you need to discover besides knowing your product/market fit, is really a feasibility study to understand just how much heavy lifting will be involved to incorporate all 50 brands you've selected. Your feasibility study may be sufficient without building any example of the product, but it may not be any easier than swinging at each target as if you were actually building it right now.

Adam Thompson Serial Entrepreneur and Solving some of the most complex Tech and Business Problems!!

August 8th, 2019

It would be good to work on top 5 Smart Home brands based on there existing user base and build MVP around them:) Mockup could work, but usually for entrepreneurs who had build successful companies before. For New Entrepreneurs a working MVP with few customers is the Solid proof of there capability for Investors.

Hope this helps :)

Doug Slattery Founder of SYBor Tech, Inc. Developing apps for IoT smart home & office.

August 8th, 2019

Hi Natalia, if you'd like, please connect with me on CFL. My company has built an MVP on smart home technology like you are describing. I'd be happy to discuss & collaborate.

Natalia Rostova CoFounder and CEO of SuperHome startup

August 9th, 2019


Thanks a lot for your answers.

They are very valuable


Clay Nichols Helping other startups grow after launching 2 successful startups.

August 13th, 2019

It sounds like your value proposition is that you someone can control multiple devices with one "interface" (or automate them ). Sort of Zapier for IoT.

What about staring with "we let X talk to Y" ?

Picking the top 2 and letting them work together.

Might be helpful to look at how Zapier grew.

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