Growth hacking · Sales

Non-linear growth tactics?

Narayan Mani Head of Business Development at Mokriya

February 18th, 2016

We are an awesome mobile design and dev shop (Mokriya.com) working currently with clients like Google, Intel, Twitter & Sandisk. In addition to typical hunting and mining strategies to find customers, I was wondering if folks in this forum have ideas on non organic growth tactics? (not including merger/acquisition)...strategic partnerships for example?
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Ed Jeffers MD at EDGE +

February 18th, 2016

Narayan, The channel is by far the best way to expand your sales footprint. Have a look at the attached description of how best to to do this. Good luck! Regards, Ed Jeffers 0404 835 176

Barry Bryant Strategy, Vision, Ideation, Invention, Innovation

February 18th, 2016

Narayan,

Pull strategies can be amplified by developing community around shared purpose initiatives. Who are your target prospects, what interests them, how can you engage them around a common purpose?

Channel alliances grow the funnel when value chain includes partner incentives.

Look for influencers with access to decison makers to add to your advisory board and channel partners with an installed base of clients that fit your client profile.

I can make a few intros in this market if you're interested.

Cheers!

Barry

Chetan Vinchhi Cofounder at Lifetape

February 18th, 2016

Hi Narayan,

I am assuming you are thinking of non-organic growth on the demand side. If you forge strategic relationships with high-end design houses whose sole expertise is in UI (up to UX), you can create for them a stack/SDK that would deliver high quality products with a relatively small effort on your side. Maintenance and support would be yours to take care of.

Vikram Kulkarni DevOps Engineer Specializing in Scalability & Automation

February 22nd, 2016

Narayan:

Since you are a design shop, you could probably employ content marketing. You could show the gorgeous designs that your company has whipped up on your site.

You can also see which companies are trying to build mobile apps by scanning the job market (indeed.com) and then contacting them directly. You could offer to leapfrog their development efforts by hiring you as consultants.

Vikram

Karl Schulmeisters CTO ClearRoadmap

February 23rd, 2016

Your biggest challenge is that you are Consulting Service business.   The challenge with such a business is that it does not scale well.   Because for every expanded client you add, you have to add staff.  And for every X Staff you add you have to add a Line Manager.  And for every X Line Managers, you have to add a 2nd Tier Manager

You get the idea.  So the bigger your organization gets, the higher your non-delivery overhead.