Events · Event strategy

Promoter vs Sales Manger for catering company?

Jivko Pentchov

May 23rd, 2015

Hello all,

We have just launched our catering service company oriented toward night clubs and bars. We are having difficulties how to generate clients....do we have to hire promoters or a sales manger?


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Damian Skinner Virtual CMO, Marketing Strategist, Speaker, Author, Film Director/Producer

May 23rd, 2015

Do you mind sharing what you have been doing up till now for marketing and promotion?

Eliav Cohen Investor and Founder

May 23rd, 2015

Hi Jivko, If you want sales, hire a sales person. If you want to give them away for free, hire a promoter. It may be difficult as it seems more of a novelty than something that increases sales for the bar or event. Why wouldn't these companies buy the molds online and make it thenselves? Many bars already have circular cubes... Unless it is very cheap, it will be difficult to make a ton of money off of selling ice shaped glasses. It ends up being an added expense. If in the next few months you dont have a ton of sales, you may find it may not be the market you first thought. Now if you partnered with a specific alcohol/had then sponsor your product exclusively, and all their drinks get served in your glass, that may make more sense. Good luck.

Saurabh Gupta

May 30th, 2015

Hey Jivko,

What kind of challenges are you running into? We may be able to help. Please reach to me directly if interested in discussing further.

Best,
Saurabh