Market research · Customer Surveys

Survey tool that allows for unique incentive codes

Peggy Yu Creator, explorer, storyteller

April 3rd, 2013

Anyone know of a survey tool that allows you to offer unique incentive codes for users who complete the survey?  I started with Survey Monkey, but they don't allow for unique incentive codes.  Thanks!
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Anonymous

April 3rd, 2013

I heard questionpro.com offers this feature, not sure about how "custom" their coupon option is. 

The simplest method I can think of is a two-step procedure.  User completes survey and submits email address, you the admin then receive a notification that survey was completed and data gathered, next, manually send thank you email templated to include customized code.   Scripts can help speeding this up. 

Otherwise, I think you would need a customized web application to do this.  Upside is no email required, downside is possible time-consuming setup. 

Peggy Yu Creator, explorer, storyteller

April 4th, 2013

Thanks everyone, super helpful.  Since I need to get out this survey today and only have 114 people I'm sending to, will just ask for email addresses in Survey Monkey and manually send the unique codes when I get responses.  

However, will work with the team to evaluate the better premium survey option...QuestionPro, Cvent (Yes, Steve, would be great to have an intro..thank you!), and Wildfire.  I'll update when we decide.


Steve Tulk Change Agent

April 4th, 2013

Cvent: http://www.cvent.com/en/web-survey-software/

I can connect you with a personal friend who works there if you'd like.

Mike Portanova Director of Audience Development at Atlas Obscura

April 3rd, 2013

An easy workaround that I've used in the past is to conduct the survey via Google Forms and require an email address at the end to receive the code. You can then use your current mail system (e.g. mailchimp or even just your own gmail, depending on scale) to send out a unique code.

Downside here is that requiring the email address will of course drive down conversion (and it can become time consuming to send the emails out unless you hack together something quickly using an AppleScript, etc).