Affiliate Moneitzation

Want to seek advice on monetizing affiliate marketing from an expert.

Devdatta Gangal Product Lead, Mobile at Groupon

April 22nd, 2013

Hello FD community,

I am building a shopping based product and want to talk to someone who monetizes today through affiliate programs.  Looking forward to hearing back from someone who can give me advice.

Thanks!
Devdatta

Matt Moore Co-Founder & iCEO at CrowdMob Inc.

April 22nd, 2013

Can you be more specific about what you want to know? I know some of the folks at http://shopittome.com that whose whole business is built around affiliate programs. Also know folks at Pinterest too. Just wary of routing to the wrong types of people and wasting time

Rob G

April 22nd, 2013

Devdatta, i'm not an expert by any means, but i know someone who is.  He is not affiliated with any market maker so he's unbiased.  i'd by happy to connect you if you'd like.  I presume you want both a bird's eye view of what works and what doesn't and what to avoid as well as a more tactical perspective on which programs to consider and why? 

Johnson Ma Business Development & Strategy

April 22nd, 2013

I don't want to be rude but I'd be careful with overthinking this "affiliate expertise."  Advertisers are generally (with very few exceptions) on one network only.  So if you want Apple, they're on Linkshare.  If you want Shutterfly, they are on CJ.  That's why I would say, if possible, a solution like SkimLinks or ViglLink would simplify your world immensely.

I don't know what "a perspective on which programs to consider and why?" actually means.  That seems dictated by his business model and what affiliate programs he wants, not by his choice.    I.e. You're not going to get Apple on CJ just because you think CJ is a better affiliate tech platform.

Anand Rajaratnam Seasoned Tech Leader with 15+ years experience Leading Teams, Launching Products, and Building Partnerships & Brands

April 22nd, 2013

Devdatta, I don't know if I'm an expert but my startup leverages affiliate networks and I'm happy to chat. I'm in Florida this week but should be back next. Let me know. Anand 206-303-0503

Drew Austin CEO & Co-Founder at Wade & Wendy

April 22nd, 2013

Have you looked into commission junction? My understanding is that is one of the biggest sources for affiliate business.  

Porter Haney CEO and Cofounder at wedgies.com

April 22nd, 2013

If you're looking for a boutique affiliate network with little to no spam, you should check out avantlink.com

Johnson Ma Business Development & Strategy

April 22nd, 2013

Until you get some volume,  I would suggest integrating SkimLinks as your "affiliate program" if that is posible (not knowing the specifics of your product, it may not..)  It automatically parses your links and turns them into affiliate links.  It'll also save you the grief of joining and applyng for (and possibly getting rejected) for dozens upon dozens of programs.

Anoop Kansupada Startup Business Development and Partnerships Manager, Operations, Entrepreneur, and Travel Enthusiast

April 22nd, 2013

I have a blog called Dapprly.  It's a top street style blog, but I have generated absolutely nothing through affiliates.  I use tumblr, which makes it harder though.  

Reward style is who you go to in the fashion space for affiliates.  Skimlinks is second best.  And finally you have Linkshare (which has some sort of underground partnership with Rewardstyle.)

Because I was doing so poorly with affiliates I just started working on a new product that lets me turn my tumblr posts into shoppable posts.  If you are interested I can tell you more about what we are doing and why I went about this way.  

Devdatta Gangal Product Lead, Mobile at Groupon

April 25th, 2013

Thanks Erik.  Jesse, I will ping you offline.

I tried web searching for the Rate cards from SkimLinks, Vigilinks etc. but could not find them.  They force me to sign in and there is an approval process.  I haven't released anything yet.  

Does anyone have a rate card or commission card?  

My goal is to find out whether this is a sustainable business if I generate say 100,000 clicks per day resulting in X,000 transactions of total size $Y0,000 (for example).  Wanted rough metrics on conversions per click, average transaction size, gross commission, net commission.  Basically the revenue I can generate per click after Skimlinks/Vigilinks take their cut + other taxes etc.  And for different categories like Fashion, Furniture, Auto, Electronics, Baby goods, Music/Books/Software, etc.  

Ethan Anderson Founder & CEO at MyTime

April 26th, 2013

Actually the full Viglink rate card is here (no sign in required): http://www.viglink.com/tools/explorer