Kickstarter · Crowdfunding

What are the best resources for marketing crowdfunding?

Sam Feller Mechanical Engineer at Foliage

November 4th, 2012

I'm in the planning stages of a kickstarter campaign, and wanted to get

peoples recommendations for learning resources for marketing.

i'm looking for good books especially, but also blogs and websites about
product launch campaigns and marketing. what do people recommend?

You have an idea. Now it’s time to turn it into a brilliant and beautiful product. In this course, you’ll learn specialized tactics to study your user, create testable wireframes, and transform them into fully functioning features and products.

Jason Crawford Co-Founder & CEO at Fieldbook

November 4th, 2012

Best blog about startup marketing is Sean Ellis:
http://www.startup-marketing.com/

His focus is pretty strategic; sounds like you\'re looking for something
more tactical right now. Might check out AppSumo; they have a lot of
mini-courses on various marketing/growth tactics:
http://www.appsumo.com/browse/marketingseo/?sort=best

(AppSumo was founded by Noah Kagan, who was head of marketing at Mint.)

Good luck,
Jason

--
Blog: http://jasoncrawford.org | Twitter: @jasoncrawford

Hayden Tay Marketing and Customer Success Manager at ChargeSpot Wireless Power

November 4th, 2012

Try this - April Dunford\'s RocketWatcher <http://www.rocketwatcher.com>.
She talks more tactical stuff and I\'ve found her work very useful.

She has a post on startup marketing launch here:
http://www.rocketwatcher.com/blog/2011/06/startup-launch-marketing.html

On Sun, Nov 4, 2012 at 11:42 AM, Jason Crawford <ja...@jasoncrawford.org>wrote:

Sam Feller Mechanical Engineer at Foliage

November 5th, 2012

good stuff. thanks all!

-Sam
www.awkwardengineer.com

Riley Dallas Ruby on Rails Developer

November 5th, 2012

Would definitely recommend focusing on copywriting...particularly direct
response. Your kickstarter page is essentially a video with a long form
sales letter, with a clear conversion goal...getting people to give you
money by clicking a button.

AppSumo has a great course on this:
http://www.appsumo.com/kopywriting-kourse-story/?rf=srch

Also check out Copy Hackers: http://copyhackers.com/

-Riley

Sari Louis

November 5th, 2012

I would also check indiegogo.com. They have a lot of information and
statistics on their blog that help you really nail down what you need to do
to get to your goal. Plus I think they have a special offer for Startup
American members if you happen to be one.

Sari Louis | Founder & CEO | YumvY, Inc.

On Sun, Nov 4, 2012 at 12:13 PM, Claudia Perez <claudia.ibet.pe...@gmail.com

Claudia Perez Business Development at Equiinet

November 4th, 2012

Also Sam,

The founder Flint and Tinder (underwear company) was very successful when
launching his product. He used Kickstarter.

Here are the links to get more information:

http://techcrunch.com/2012/10/21/kickstarter-record-breaker-usa-under...

http://www.flintandtinderusa.com/pages/about-us/