What do companies use for deal-based CRM?


February 16th, 2016

Am looking for a packaged CRM product that helps me take a single offering and present/track it among multiple prospective buyers with the intent of splitting the offer amongst one or more of these buyers. Like what do investment bankers use when pitching a deal? In my case there would be approximately 200 potential buyers and maybe 10-20 concurrent conversations. I'd want to track indications of interest, probabilities, etc. at an aggregate level in addition to doing it with individual prospects. I'd also like all the communication with prospects to be grouped by the offering as there will be 5-10 offerings at any given time.

Are there any CRM products appropriate for this?

I spent a couple hours looking at SugarCRM, vTiger & ConvergeHub. I have a couple calls with vendors this afternoon. However, as Justin points out, typical CRM assumes an opportunity is associated with a single organization. Also, to the extent that email communications are supported in the platform, they aren't organized around opportunities either. 

At first look it seems like it would be a pretty huge fight to try to force this model into a traditional CRM platform.

Justin Roff-Marsh

February 16th, 2016

So to convert your requirements to CRM terminology, you want to be able to associate an opportunity with multiple organizations.

But you also want to track data relating to the nature of the relationships between those opportunities and organizations.

To do this, you would need a CRM that allows you to create custom modules and you'd need to create a module that tracks these "relationships". The resulting linkages would look like this.

Organization >> Relationship >> Opportunity

And this would allow MANY to MANY relationships between organizations and opportunities (deals).

Attributes of the relationship would be things like "status of bid", "amount bid" and similar.

You could use calculated fields in the Opportunity module to sum-up the total bids and similar.

You can't do this in Hubspot CRM (or Clearslide!!).

You could do it in any CRM that has it's own development environment (e.g. Salesforce, MS CRM, Sugar, Vtiger, Netsuite and others).

We have actually created this for project environments in our own Vtiger build (Vtiger is an open-source project). We call it our Stakeholder module.

Ed Jeffers MD at EDGE +

February 16th, 2016

Have a look at Sugarcrm. Regards, Ed Jeffers 0404 835 176

Kurt Johnson President, CEO

February 16th, 2016

You should check out Clearslide. I use it for my investor decks and follow on updates. Might give you a piece of what you're looking for.

RJ Cowan President at Cowan Foundation

February 17th, 2016

We use infusionsoft, great product. I find if you go the cheap route you get what you pay for, which is limitations. If you're just starting out save money, if you need a product that delivers, is easy to use, can easily collaborate with others we've had great success with infusionsoft. The business card scan option is awesome, manually entering 50+ thanks! 

Shams Juma

February 16th, 2016

At Quantifye, we use HubSpot

Manash Chaudhuri Entrepreneur, CRM Evangelist, Cloud Computing Architect, Product Management and Business Strategy Consultant

February 16th, 2016

ConvergeHub is offering such solutions for investment banking and alternative funding industry. Their MCA edition should be able to take care of your requirement

Nathan Beckord

February 19th, 2016

Shameless plug: here at Foundersuite, we are releasing an all-new, ground-up rebuild of our Investor CRM tool next week at Startup Grind, if your "deal" needs involve fundraising. Think: Kanban board sitting on top of an investor database. 

Ekaterina Sytcheva Integrated Marketing and Lead Generation Expert,Owner of Prospect Solutions.

February 20th, 2016

My number one winner is Vtiger. Open source, easy to install, use and manage, no licence fee. 


February 19th, 2016

We also use Infusionsoft. It has its limitations but gives us most of what we need, we use it as a combined  CRM & Project Mgmt tool.

Arpit Govil AVP - Skills Partnerships at ThinkLink Learning

February 19th, 2016

You can look at Pipedrive and Zoho. Both of them offer a good set of customization which can come in handy of you want to have something more geared towards your specific needs rather than what is available as a standard.