Sales · Business Development

What is a great way to get the attention of the CFO or decision maker for self funded organizations?

Dr. Geoff DePaula visionary, integrative medicine doc, disruptor

March 17th, 2015

Seems like there are many barriers to getting thru to these folks to discuss ways to save them $ and improve health outcomes for top disease cost drivers (i.e. diabetes * pre diabetes).
We already work with brokers (but they move slowly) and we are looking to enhance our direct access to the client.  

Ideas to get their ear?
A great idea is 1% of the work. Execution is the other 99%. In this course, we’ll teach you how to conduct market analysis, create an MVP and pivot (if needed), launch your business, survey customers, iterate your product/service based on feedback, and gain traction quickly.

Maxwell Walzer Acquisitions Director at Alto Investments

March 17th, 2015

"discuss ways to save them $ and improve health outcomes for top disease cost drivers (i.e. diabetes * pre diabetes."

Seems like you have a compelling message that will be listened to by a c-level staff, especially CFO if they have that pain point. You need to be concise, brief, and simply explain 1) how much can I save the organization (real dollars and cents FOR MY ORGANIZATION), and 2) How much will this cost (time, work and money). If you have the right balance of those factors it should be easy.

Peter Kazanjy Early Stage SaaS Product and Go To Market Executive

March 17th, 2015

Call them. Email them. A lot. Continuously. With different cuts of your message. Do so with their deputies as well. Welcome to sales.