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Ross Gillespie

Director / Electrical Engineer at Greeneview

I am looking to develop a corporate brochure for a small engineering design firm that supports various different business streams: Oil and Gas, Industrials, Food Processing, Process Plants. 

What I would like to understand is what goes into a corporate brochure that would make it great, or stand out from the crowd. 

What components / style of writing have been found to be most effectively in transferring the 'oh thats nice' into ' I must do / have that'.

Does anyone have, or seen examples of great corporate brochures and that have made an impact on them, or initiated a corporate relationship or sales?